EXPERIENCED
Seed
ABOUT THE BRAND
Seed develops clinically-studied probiotics to impact human and planetary health.
MY ROLE
Hired to launch and oversee Seed’s influencer program, in my first year at Seed, I quickly garnered over 56k new total members, which represented a substantial year on year growth rate for the company.
YOY REVENUE INCREASE
My marketing strategies resulted Seed unprecedented gains in revenue on a consistent year over year basis during my tenure.
10K
CAMPAIGNS
I worked with hundreds of influencer partners to create and approve over 10k campaigns to drive an increase in members and revenue across the board.
~200K+ NEW MEMBERS
I quickly garnered over 50k+ new members in my first year and was able to double this in my second year.
Substantial Increase in Total Revenue Year Over Year
In 2021, I welcomed over 50k new members to Seed and the following year, I was able to double that to over 100k new members.
This remarkable year-over-year growth led to a significant increase in total new members, campaigns, and substantial increase in revenue.
Along the way, I successfully managed a team of five, from hiring + onboarding, building all team reports + analytics and planning for future advances. With campaigns - averaging 14 million impressions - and “Creative Pocket Guides,” my team initiated engagement and impact. Not to mention, my ability to form close relationships with Seed’s top VIP partners led to less expensive upfront fees, unwavering commitment, and meaningfully lower CPAs.
CLIENT FEATURED IN
